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Impinj Monza Self-Serialization Enables Scalable, Reliable Item-Level Tagging for Retail Brand Owners

Chip-based serialization greatly simplifies EPC serial number management and provides foundation for lowest total applied tag costs

Seattle, WA February 15, 2012 - Leading UHF Gen 2 radio frequency identification (RFID) technology provider Impinj, Inc. today announced Monza Self-Serialization, a chip-based EPC serialization method supported on UHF RFID inlays powered by the industry leading Monza® 5 tag chip. Monza Self-Serialization is an easy-to-deploy, reliable and scalable serialization method, giving brand owners the flexibility to decide when, where and how they manage the item-level tagging processes across their global supply chain. This breakthrough method provides the benefit of optimizing for the lowest total applied tag cost and addresses many of the critical challenges faced by brand owners as they scale up source tagging operations to meet the growing number of retail item-level RFID initiatives.

Item-level tagging requires brand owners to attach an RFID tag or ticket that has been encoded with a unique Serialized Global Trade Item Number (SGTIN) to items they produce. For brand owners, item-level serialization requires the integration of complex serial number management systems for the coordination, distribution and synchronization of serial numbers across their entire global supply chain, including internal manufacturing locations, distribution centers and third party contract manufacturers. Today, brand owners have a choice between implementing and administering their own IT-based serialization systems or outsourcing serial number management to one or more qualified third-party service bureaus. These options for implementing or outsourcing serialization may force brand owners to change their business processes in ways that increase costs or decrease their supply chain responsiveness and flexibility. Monza Self-Serialization generates a unique SGTIN serial number directly from each tag chip, dramatically simplifying serial number management while giving brand owners more choices in how to deliver properly tagged products.

“Chip-based serialization was a very attractive concept to VF Jeanswear, but there were still a few key questions on our minds” said Jay Craft, VF Jeanswear’s Vice President of Product Development. “The cycle time assurance that comes with Monza Self-Serialization allows us to design a solution that we know will meet our long-term needs, while retaining the flexibility to use more than one serialization method in our operations.”

“We developed Monza Self-Serialization in response to the clear customer demand for a large-scale, cost effective item-level tagging solution,” said William Colleran, Ph.D., Impinj President and CEO. “The combination of Monza tags, Impinj STP high-speed encoding systems, and now Monza Self-Serialization, enables brand owners and tagging solution providers to deliver reliable and flexible serial number management and tag encoding solutions at much lower cost than alternative solutions.”

With Monza Self-Serialization, the unique SGTIN serial number is generated from the unalterable Tag Identifier (TID) contained in every Monza 5 tag chip. In addition, Monza Self-Serialization allows RFID printer encoders and encoding solutions based on the Impinj STP® source tagging platform to construct the unique SGTIN under the hood, using existing IT-based barcode and variable data management business processes.

Benefits of Monza Self-Serialization:

  • Scalable serialization built into every Monza 5 tag chip
  • SGTIN serial numbers generated directly from Monza’s unalterable Tag Identifier (TID)
  • EPC data quality and integrity with verifiable SGTIN at any point in supply chain
  • 24-year serial number cycle time when using all 38-bits of the generated serial number
  • Cycle times of 12 and 6 years when using 37-bit or 36-bit options, respectively
  • Co-exists with other EPC serialization methods, including IT-based serialization solutions
  • Compatible with existing variable data management processes
  • Forward compatible with future generations of Monza tag chips

“Serialization and serial number management are key issues facing retailers and brands interested in deploying RFID in end-to-end supply chains,” states Michael Liard, Director of RFID at VDC Research Group Inc. “A cost-effective, flexible serialization option that gives greater control to retailers and brands will lead to a new paradigm in item-level apparel markets, one that now includes chip-based serialization solutions.”

At the heart of Monza Self-Serialization is the Impinj Monza 5 tag chip. Boasting leading encoding performance and built-in scalable serialization, Monza 5 tag chips are supported by a global ecosystem of high quality inlay manufacturers and service bureaus. With Monza Self-Serialization, brand owners can achieve the flexibility they need across their global supply chains and enable the lowest possible total applied tag costs. Monza 5 tag chips also exhibit the industry’s highest single-antenna read sensitivity. This performance ensures high read reliability in challenging manufacturing and distribution center environments through to the retail setting for increased on-shelf availability. Both brand owners and retailers alike will benefit from the significant advantages of Monza Self-Serialization.

Monza 5 based inlays are available from leading inlay and ticket providers, including Arizon, Avery Dennison, Invengo, LAB ID, LS Industrial Systems, SML Group, Trace-Tech Id Solutions and UPM.

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Wednesday, February 15, 2012

About Impinj

Impinj (NASDAQ: PI) helps businesses and people analyze, optimize, and innovate by wirelessly connecting billions of everyday things—such as apparel, automobile parts, luggage, and shipments—to the Internet. The Impinj platform uses RAIN RFID to deliver timely data about these everyday things to business and consumer applications, enabling a boundless Internet of Things. 

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