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Impinj Speedway Revolution Reader Now Available in Fast-Growing Chinese RFID Market

Industry-leading reader redefines performance, ease of use, reliability, and cost of ownership.

Seattle, WA December 15, 2010 - Leading UHF Gen 2 radio frequency identification (RFID) technology provider Impinj, Inc. today announced the availability of the industry-leading Speedway Revolution reader in the fast-growing Chinese RFID market. Available through Impinj certified distributors and partners in China; the Speedway Revolution reader sets the industry standard for reader performance, ease of use, reliability, and cost of ownership.

Incorporating the company’s innovative Autopilot technology, the Speedway Revolution reader delivers a new standard in RFID reader performance, ease of use, versatility, reliability and cost of ownership. Critical to Speedway Revolution’s outstanding performance and ease of use, Impinj’s patented Autopilot technology continuously and automatically optimizes the reader for its operating environment to deliver peak performance at all times. Because RFID system performance depends upon a multitude of ever-changing environmental conditions (including RF interference levels, tag density in the reader field and ambient RF noise) users configure readers for worst-case scenarios, compromising optimum performance in the process. Autopilot guarantees peak performance while eliminating the need for manual tuning by integrating several innovative features, including:

  • Autoset, which continuously optimizes the reader’s configuration for the best, most reliable performance. Speedway Revolution readers sense levels of RF noise and interference, automatically selecting the appropriate settings.
  • Low duty cycle, which reduces RF interference, power consumption, and energy costs. Speedway Revolution readers only transmit when tags are in the field of view, eliminating unnecessary RF noise.
  • Dynamic antenna switching, which improves throughput and efficiency. Speedway Revolution readers sense where tags are in the field and automatically focus more time on antennas with the largest tag populations in view. For example, if a low-height pallet follows taller pallets through a portal, a Speedway Revolution reader will reduce wasteful time spent on antennas in the upper positions.
  • Power-over-Ethernet (PoE) and support for the standard application interface, EPCglobal Low-Level Reader Protocol (LLRP), Speedway Revolution provides low cost of ownership and easily integrates with leading RFID middleware platforms.

Speedway Revolution builds on the industry-leading reputation of the original Speedway reader and delivers the superior performance and versatility required to address even the industry’s most difficult applications. In addition, with features like Power-over-Ethernet (PoE) and support for the standard application interface, EPCglobal Low-Level Reader Protocol (LLRP), Speedway Revolution provides low cost of ownership and easily integrates with leading RFID middleware platforms.

Speedway Revolution is available now in both a four-port and a two-port configuration. Measuring only 6.75” x 5.5” x 1” (17 cm X 14 cm X 2.5 cm), Speedway Revolution is 80% smaller than the original Speedway reader, consumes less than half the power and has a 20% lower MSRP, making it hassle-free, easy to install and inexpensive to maintain and operate.

About Impinj

Impinj (NASDAQ: PI) helps businesses and people analyze, optimize, and innovate by wirelessly connecting billions of everyday things—such as apparel, automobile parts, luggage, and shipments—to the Internet. The Impinj platform uses RAIN RFID to deliver timely data about these everyday things to business and consumer applications, enabling a boundless Internet of Things. www.impinj.com

Media Contact

Jill West
Sr. Director Global Marketing & Communications
Phone: +1 206-834-1110
[email protected]

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