Retailing today isn’t as simple as it was a decade ago: customers are no longer limited to purchasing what’s on the shelves. Whether online, in-stores, or some combination of both, retailers must deliver a consistent seamless experience to their customers.
Omnichannel retailing is about selling products when, where and how your customers want to buy—but you can’t sell what you can’t see. The cornerstone of a successful omnichannel operation is real-time inventory visibility that provides accurate information about products in all your stores, distribution and fulfillment centers.
With real-time inventory visibility from the Impinj platform, omnichannel retailers can efficiently sell inventory distributed across all of their retail locations.
How it Works
Attach Impinj-powered RAIN RFID tags to retail items.
Use Impinj readers/gateways (handheld, overhead or on walls) to wirelessly identify and locate items in all company facilities.
Connect accurate, real-time data about items to your enterprise retail business applications through Impinj ItemSense software.
"Now we know, with precision, what product is in each store enabling us to confidently provide an omnichannel solution meeting the wants and needs of our customers."
- Jonathan Aitken, IT Director at Lululemon
Learn how RAIN RFID lets you sell down to the last item and deliver on every promise with accurate information about stock levels, product location, and other real-time inventory metrics. The Impinj platform enables inventory accuracy solutions to:
- Increase in-store and omnichannel conversion
Accurate inventory data is the foundation for reliable and profitable customer order fulfillment across multiple channels. RAIN-enabled real-time inventory visibility improves inventory accuracy significantly and boosts sales by making every item available to every shopper.
- Take the guesswork out of supply chain decisions
Allocating product across distribution centers, fulfillment centers and stores creates serious business challenges for retailers. With accurate inventory data, retailers can make smart decisions that reduce overstocking, improve margins, and keep the right amount of inventory in the right place.
- Eliminate capital costs from overstocking
Without accurate inventory data, retailers compensate by overstocking. Overstocking creates excess product and high capital expenses on the balance sheet. With accurate real-time inventory data, retailers can keep the right number of products in stock and eliminate the cost of carrying too many goods.
- Fulfill orders with more precision and in less time
Fulfillment costs escalate quickly when orders are routed to the wrong location or when retailers can’t find the promised item. If orders are cancelled or delayed due to inaccurate inventory information, customers lose trust and sales suffer. Accurate inventory data means your team can easily find the right product, reduce cancellations and delays, and increase customer satisfaction.
- Improve product allocation among stores and distribution centers
Too much inventory on store shelves leads to higher labor costs, excessive material handling, and clutter. Too little stock at distribution centers undermines online fulfillment and results in fewer sales. With accurate inventory data, retailers can increase the efficiency of their operation and allocate products with greater precision.
- Reduce markdowns and sell to the last item
With accurate inventory data, retailers can make all their products available to customers, eliminate safety stock limits that effectively hide inventory from online shoppers, and sell every product down to the last unit—no matter where it’s located. By selling through the right level of inventory, retailers can also increase profits by reducing the number of items they must mark down.
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Impinj (NASDAQ: PI) wirelessly connects billions of everyday items such as apparel, medical supplies, automobile parts, luggage and food to consumer and business applications such as inventory management, patient safety, asset tracking and item authentication. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things.
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