The modern shopping experience has been redefined by online shopping practices. Customers expect that checkout is easy, information readily available and customer service immediate. RAIN RFID technology brings online shopping experiences into brick-and-mortar stores.
With smartphones in hand, modern shoppers research products, compare prices and make purchases from anywhere. Capture attention when customers step foot in your store with seamless interactive experiences that respond as people interact with products. The Impinj platform uses RAIN RFID, a wireless technology that connects items to interactive in-store applications such as digital signs, magic mirrors, self-checkout and kiosks. These RAIN-enabled interactive applications grab customers’ attention, provide information during the buying decision and keep shoppers engaged in the store.
How it Works
Attach Impinj-powered RAIN RFID tags to inventory or other items.
Place Impinj connectivity devices in digital signs, dressing rooms and self-checkout stands to wirelessly identify items for instant, automated interactions.
Create interactive displays and automated services to capture customers’ attention and give them information that will lead to more sales.
Solutions built on the Impinj platform let retailers gain insightful data on shoppers’ interactions with products while creating unique and memorable in-store experiences sure to keep customers coming back:
- Bring online shopping experiences into the store
Online shopping often includes easy access to product details, user reviews, price comparisons, and other information that helps shoppers make smart choices. But this kind of information is often lacking in brick-and-mortar stores. RAIN RFID technology can be used in interactive in-store experiences that engage customers.
- Transform fitting room experiences with a new approach
Smart fitting rooms that detect the items that shoppers bring in and automatically display sizes or complementary products will make shopping even easier. Interactive touch-screen surfaces become “magic mirrors” to help customers make better decisions and facilitate interactions with store staff.
- Gain in-store shopper analytics with the depth of online shopper analytics
Today’s shopper tracking tools can identify the movements of people in stores. But when this information is connected with data about the items they're engaging with, retailers gain insight on merchandising plans and product engagement that has not yet been uncovered.
- Help customers find and buy the products they want—every time
Interactive displays and kiosks create an “endless aisle” to help customers research, find and purchase products. Employees can easily identify and locate products within the store and customers can order products that are not in stock and have them shipped to their homes. Interaction with items is automatic and immediate when they’re connected with RAIN.
- Streamline checkout with automatic item identification
Use RAIN RFID to identify any item a customer wants to purchase. Better than a barcode, items tagged with RAIN can be identified simultaneously instead of one by one scanning. It’s quick, reliable and so easy that shoppers use it intuitively.
- Reduce employee training costs while increasing product knowledge
Retail employee turnover is often high, and the cost of training new employees can be even higher. Use these interactive customer-facing applications and the detailed product information they provide to educate employees -- as well as shoppers –- and reduce the time and expense required to train sales staff.
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Impinj (NASDAQ: PI) wirelessly connects billions of everyday items such as apparel, medical supplies, automobile parts, luggage and food to consumer and business applications such as inventory management, patient safety, asset tracking and item authentication. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things.
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