Retailers have become accustomed to gaining insight from the data shoppers leave behind when interacting with store websites. That same actionable data is now available from physical stores. With solutions built on RAIN RFID and the Impinj platform, retailers can capture a physical click stream to drive analytics-based improvements to their business.
The Impinj platform uses RAIN RFID to deliver Item Intelligence—information about how items move within the store. Item Intelligence answers questions like: what items are brought into fitting rooms together or what digital content most often leads to conversion. Item Intelligence can also provide visibility into operational concerns such as performance metrics for replenishment, conversion, and loss prevention. Executives no longer have to rely solely on store visits to have visibility into how stores are operating.
How it Works
Attach Impinj-powered RAIN RFID tags to retail items.
Use Impinj readers/gateways (overhead, on walls, or on doorways) to wirelessly identify and locate items in all company facilities.
Connect Impinj ItemSense software to your analytics applications to drive actionable insights based on locations and movements of items and people.
Item Intelligence from the Impinj platform can enhance retail analytics to drive insight and action:
- Fitting room conversion
Shoppers entering the fitting room is a key step in the conversion process for apparel retailers, yet fitting rooms are a scarce resource during busy shopping times. Item Intelligence can optimize the efficiency, quality, and pace of the experience in numerous ways. Examples include offering shoppers alternate sizes, colors or complementary items without stationing an associate outside the door; allowing customers to buy or add items to their virtual cart; and delivering digital content relevant to the shopper and to the items they have selected. Products with low conversion rates cannibalize sales by using up precious shopper and fitting room time.
- Enhance video analytics with dynamic store sets
Retailers use video-based heatmaps to see how shoppers move throughout a store. But in stores with changing merchandise, heatmaps alone are not enough. With Item Intelligence, video data can be combined with item locations for a complete understanding of the shopper’s journey.
- A/B testing in physical stores
A/B testing is a proven way to increase eCommerce conversion rates. With Item Intelligence, that same methodology can be applied to stores. By capturing data on how digital content or product recommendations lead to conversion, retailers can continuously improve their business.
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Impinj (NASDAQ: PI) wirelessly connects billions of everyday items such as apparel, medical supplies, automobile parts, luggage and food to consumer and business applications such as inventory management, patient safety, asset tracking and item authentication. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things.
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