How RAIN RFID Product Authentication Works
With the Impinj Authenticity™ solution engine, enterprises can extend existing RAIN RFID investments to achieve fast, automated product authentication, ensuring items are genuine and supply chains are secure. Here's how it works.
Counterfeit products erode the value of a brand, waste valuable resources, and can be dangerous to consumers. RAIN RFID product authentication and brand protection solutions automatically authenticate items as they travel through the supply chain, helping companies protect their brands and build customer trust.
The Impinj Authenticity™ solution engine extends the value of existing RAIN RFID systems and enables product authentication for a wide range of products and materials. Authentication solutions built by Impinj partners help prevent counterfeits from entering the supply chain by enabling enterprises to swiftly authenticate items as genuine, in real-time and at scale.
Watch the video to see how it works.
Video transcript:
Trust is at the heart of every brand. Counterfeit products damage that trust and erode brand value.
It can be a matter of life and death. Counterfeit medications can risk people’s lives. Fake auto parts can cause crashes. Knockoff electronics can spark fires.
For consumers and businesses alike, it’s more important than ever to ensure products are authentic. No one wants to buy fakes, and no company wants to lose revenue or brand value.
Impinj helps prevent counterfeits from entering the supply chain by enabling enterprises to swiftly authenticate items as genuine, in real-time, and at scale.
Businesses use Impinj-powered RAIN RFID systems to track inventory and assets, verify shipments, automate supply chains, enhance retail experiences, and much more. With the Impinj Authenticity solution engine, it’s easy to add product authentication to RAIN RFID systems.
Small, battery-free RAIN RFID tags featuring Impinj tag chips attach to individual items. Each tag identifies an item and holds a cryptographic key. As an item is read by a RAIN RFID reader, an Impinj partner’s product cloud checks the identity and Impinj authenticates the tag, verifying the item as authentic.
This all happens automatically and in the blink of an eye. With RAIN RFID, hundreds of items can be cryptographically authenticated in one second, without direct line-of-sight, from up to 10 meters away at near-100% accuracy.
Impinj Authenticity helps businesses protect their brands and their customers while also reducing labor costs and automating operations. Companies can help keep counterfeits out of the hands of consumers and keep grey market goods from entering supply chains.
And that means people can truly trust their favorite brands.
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Wednesday, February 1, 2023
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