Gain visibility into shopper behavior
The line between brick-and-mortar and online shopping is blurring. Brands and stores need to capture the attention of shoppers and delight them with new experiences. With 75% of purchase decision made at the store shelf, a shopper’s interaction with a product is an important decision point. By engaging customers in the store, retailers and brands can present information that informs buyers and increases sales.
InMotion and Impinj have collaborated to create in-store experiences that engage customers, help convert product sales and give visibility into shopper behavior. In-store displays equipped with InMotion software and the Impinj platform provide interactive, branded content that responds as shoppers pick up RAIN RFID connected items.
Engage consumers with branded product content
In crowded markets, making genuine connections with consumers can be tough. RAIN RFID enabled displays allow brands to make positive impressions and control their story. These interactive displays allow for:
- Visual displays that engage shoppers
- Customizable brand experience
- Integration with existing product information management (PIM) systems
- Measuring and tracking customer behavior through continuous monitoring
Interactive displays allow product details to appear as consumers interact with products.
Informing consumers to increase sales
If a customer picks up a product, smart displays can instantly react to show relevant information to guide consumers through the sales process. Consumers can compare products and read reviews until they feel confident about purchasing products.
Target shoppers through customized messages
The consumer insight delivered by our interactive displays let brands customize their in-store experience to reflect consumer habits. This allows for genuine connections to be made, increasing brand recognition, loyalty and overall growth.
RAIN RFID can track the way consumers interact with products. Our on-demand analytics let business know why customers shop the way they do—and answer questions such as whether a shopper made a purchase because of an in-store promotion or of a customer review.
Relevant Impinj Platform Products
These products are part of the Impinj platform.
Impinj (NASDAQ: PI) wirelessly connects billions of everyday items such as apparel, medical supplies, automobile parts, luggage and food to consumer and business applications such as inventory management, patient safety, asset tracking and item authentication. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things.
In creating an improved retail experience for the consumer, InMotion allows the branding and product interaction to be intensely personal. Various technologies are synced so that the consumer is able to be absorbed in a web-like experience via responsive smartscreen while holding the product. Brand context, technical specifications, and social trending data can be delivered with each product selection so that the customer experiences the product’s story. InMotion also provides marketing, store managers, and floor staff access to realtime visitor and buying trends. Analytics are provided in daily reports that show consumer activity prior to purchase and promotional effectiveness.
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Impinj, the Impinj logo and Impinj products referenced in this document are trademarks or registered trademarks of Impinj, Inc - see www.impinj.com/trademarks. Other company, product or service names may be trademarks or service marks of others.