Coca-Cola Freestyle Machines Create Unique Customer Experiences

Coca-Cola has long been a leader in beverage development. Their Freestyle machines offer hundreds of drink combinations at the touch of a button and revolutionize how soda is served. Built on the Impinj platform, the Coca-Cola Freestyle machines deliver:

  • Simplified operating procedures for service employees
  • Enhanced customer experience
  • Automated monitoring and tracking of dispenser consumables
  • Real-time business analytics about product consumption and preference 

Coca-Cola Profile:

Coca-Cola is an American beverage icon, known for building strong connections with consumers.

In 2005, Coca-Cola set out to revolutionize how soda is dispended with the Freestyle machine.

Since 2009, over 20,000 machines have been installed in restaurants and theatres around the country.


Endless drink choices at your fingertips

Manufacturers began building soda fountains in 1832, and while small technological advances have been added to the original design with time, the overall concept has largely remained the same. In 2005, Coca-Cola set out to revolutionize how soda is dispensed. The Coke Freestyle machine was developed over the next four years and was first featured in fast food restaurants for beta testing in 2009, offering more than 100 drink options to restaurant patrons. The Coke Freestyle features a touchscreen display that allows consumers to quickly customize the drink of their choice, whether opting for a traditional Sprite or a customized Seagram’s Diet Ginger Ale Raspberry.

While the touchscreen display is an exciting addition to soda dispensers, the real innovation can be found inside the machine. Coca-Cola partnered with Impinj to implement RFID technology within the machine. The revolutionary dispensing platform’s design utilizes both Impinj Monza tag chips and Impinj Indy SiP readers which together provide the core RAIN RFID capability of the system.

Awareness and usage of the Coke Freestyle machine has substantially increased since 2009, with over 20,000 machines located in outlets across the country.


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Impinj (NASDAQ: PI) wirelessly connects billions of everyday items such as apparel, medical supplies, and automobile parts to consumer and business applications such as inventory management, patient safety, and asset tracking. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things.

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