Zara Uses RAIN RFID to Improve Fast Fashion Metrics
Zara’s parent company, Inditex, has been known for using technology to revolutionize fashion— from using data to curate store inventories, to building smarter dressing rooms, and now, using RAIN RFID to enhance customer service, transform stores and improve their supply chain.
Inditex deploys RAIN RFID to 2,000 Zara stores in 64 countries
Inditex attaches plastic security tags containing RAIN RFID chips to individual items at the point of manufacture. The plastic enclosure protects the RAIN RFID chip and also allows the company to reuse them once removed from an item at checkout.
“We think (RAIN RFID) is a very positive change in the way we operate the stores from every point of view,” Inditex president Pablo Isla said. “Of course, the main target for implementing RFID has to do with customer service. But it also helps a lot in terms of the way we receive the product in the store, the way we replenish from the stockroom to the floor, and the inventories. So it is helping a lot from every point of view.”
Employees Benefit from Enhanced Inventory Visibility
Before the RAIN RFID system was deployed, employees conducted storewide inventories by scanning each item’s barcode, one at a time. Because of this time-consuming method, store inventory was only performed once every six months, and required a team of 40 employees and five hours to complete the task. With RAIN RFID handheld readers, a team of 10 can complete the process in half the time.
The RAIN RFID solution gives employees added visibility into store inventory, reduced shrink, and the ability to provide better service to customers using real-time information about items.