New RAIN RFID Tag for Consumer Food & Beverage Goods


November 15, 2017

Smartrac's new Midas FlagTag, a RAIN RFID tag for consumer goods and industrial components with metallic, plastic and cardboard surfaces was used as part of a trial of a robotic checkout system at a Lawson store in Japan (see video below): 

Smartrac’s unique Midas FlagTag design uses an item's metallic surface as part of the antenna structure. This ensures superior performance in less demanding physical environments, while providing cost advantages compared to foam-based inlays and hard tags typically designed for use on surfaces in tougher industrial environments.

The Midas FlagTag features an Impinj Monza R6 endpoint IC and utilizes RAIN RFID technology, based on the UHF RFID protocol standard developed by GS1 and ISO. The tag is intended for authentication of retail, pharma, healthcare or industrial items, as well as supply chain & asset management applications.

For more information, please see the press release: Smartrac Introduces Midas FlagTag, a Cost-Efficient High-Performance Tag for Metallic Surfaces and Everyday Objects


Impinj (NASDAQ: PI) wirelessly connects billions of everyday items such as apparel, medical supplies, and automobile parts to consumer and business applications such as inventory management, patient safety, and asset tracking. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things.

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