New RAIN RFID Tag for Consumer Food & Beverage Goods


November 15, 2017

Smartrac's new Midas FlagTag, a RAIN RFID tag for consumer goods and industrial components with metallic, plastic and cardboard surfaces was used as part of a trial of a robotic checkout system at a Lawson store in Japan (see video below): 

Smartrac’s unique Midas FlagTag design uses an item's metallic surface as part of the antenna structure. This ensures superior performance in less demanding physical environments, while providing cost advantages compared to foam-based inlays and hard tags typically designed for use on surfaces in tougher industrial environments.

The Midas FlagTag features an Impinj Monza R6 endpoint IC and utilizes RAIN RFID technology, based on the UHF RFID protocol standard developed by GS1 and ISO. The tag is intended for authentication of retail, pharma, healthcare or industrial items, as well as supply chain & asset management applications.

For more information, please see the press release: Smartrac Introduces Midas FlagTag, a Cost-Efficient High-Performance Tag for Metallic Surfaces and Everyday Objects


Impinj (NASDAQ: PI) helps businesses and people analyze, optimize, and innovate by wirelessly connecting billions of everyday things—such as apparel, automobile parts, luggage, and shipments—to the Internet. The Impinj platform uses RAIN RFID to deliver timely data about these everyday things to business and consumer applications, enabling a boundless Internet of Things.

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