High-end Retailers Use RAIN RFID Shoe Displays to Increase Sales


October 4, 2013

If the shoe fits, chances are a customer would like to buy it. But it’s impossible for shoppers to purchase items they can’t see. And when shoe displays comprise hundreds of items, ensuring that the correct styles are out on display can be a headache for retailers, brands, and sales floor workers.

Shoe display in store

By introducing a low-cost RAIN RFID solution, retailers gain unique insights into inventory on the sales floor:

  • Tiny, low-cost RAIN RFID chips are attached to every item in a store’s inventory, creating endpoints
  • These tag chips are read by connectivity devices such as handheld readers or overhead gateways which can pick up item tags without the RAIN RFID chips in direct line-of-sight
  • Readers and gateways pick up the unique information embedded in the RAIN RFID tag chips and let management know exactly what’s in their store, and where it’s located

The visibility that RAIN RFID provides increases sales by ensuring that customers have an accurate view of what’s available for purchase. Further, reducing administrative labor allows sales employees to focus on customer service.

How retailers are benefitting from RAIN RFID on the sales floor

Item-level inventory visibility lets workers at Lord & Taylor and Saks Fifth Avenue easily manage their sales floor samples and ensure that display compliance rates are 100%. Brands and corporate management send retail locations specific details on how floor displays are to be set up. But managing so many small moving parts can be difficult, especially when customers misplace products, or when inventory is as large as it is for Saks Fifth Avenue and Lord & Taylor.

  • Saks Fifth Avenue Boosts Shoe Display Compliance Rates
    Where before sample shoe displays had an average compliance rate of 65%, Saks Fifth Avenue boasts a 100% compliance rate following the introduction of RAIN RFID inventory tags. Each item is given a RAIN RFID tag and handheld readers let associates collect shoe information and location as they walk by. Daily shoe counts can now be performed in 10-15 minutes, so sales associates and management can ensure the correct products are on display for customers to purchase. 
  • Lord & Taylor increases shoe sales with RAIN RFID
    Prior to installing a RAIN RFID solution, employees at Lord & Taylor had to manually sort and count sample shoes. But by tagging each shoe with a RAIN RFID chip, walking through the display room with a handheld reader lets employees quickly take inventory and know exactly what is on the floor. This not only increases display accuracy but reduces the labor associated with manual counts. After its RAIN RFID implementation, Lord & Taylor saw a 4% increase in sales.

Impinj (NASDAQ: PI) wirelessly connects billions of everyday items such as apparel, medical supplies, and automobile parts to consumer and business applications such as inventory management, patient safety, and asset tracking. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things.

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