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NRF 2025: Discover Cutting-Edge RAIN RFID Solutions with Impinj

Impinj is exhibiting at Retail’s Big Show on January 12-14 in NYC. Stop by our booth and discover what high-performance RAIN means for retail.

It’s January, and that means Impinj is heading to NRF ’25: Retail’s Big Show, the retail industry’s premier event shaping commerce held January 12-14 in New York City.   

two people visiting the Impinj booth at NRF 2024
The Impinj booth at NRF 2024.

In today’s rapidly evolving retail landscape, businesses face mounting obstacles: labor shortages, rising operational costs, and increasing loss due to shrink, theft, and counterfeits. Join Impinj at NRF (booth #3239) to see how high-performance RAIN RFID solutions built on the Impinj platform make all the difference for retailers looking for an edge in an increasingly competitive industry.  

Advancing RAIN system performance 

Impinj will feature Gen2X, an enhancement to the RAIN radio standard that speeds inventory, increases tag read range, declutters the environment, protects customers, inhibits label and item counterfeiting, and reduces solution cost.   

Simply put, Gen2X makes RAIN solutions work better so retailers can:

  • Dramatically reduce shrink by increasing the speed and accuracy of item identification in loss prevention applications  
  • Seamlessly integrate product authentication by adding checkpoints throughout the supply chain, keeping counterfeits at bay  
  • Optimize supply chain operations by improving the speed and reliability of identifying densely packed items, ensuring operations run at the speed of business  
  • Enhance self-checkout efficiency by ensuring every item is identified correctly, minimizing revenue loss and elevating customer satisfaction  
  • Streamline inventory management by boosting precision and drastically reducing the time it takes to count stock 

Our booth will feature a demonstration showing just how much faster and more accurate it is to use Impinj Gen2X to take inventory, even with small, densely packed items. Come see this exciting RAIN advancement in action and sign up for a one-on-one meeting with Impinj to discuss how Impinj is elevating RAIN system performance. 

RAIN and Digital Product Passports: Preparing for the future 

Four people meeting around a table at the Impinj booth at NRF 2024

Our recent research report found that almost half of retail supply chain leaders surveyed are concerned about their organization’s ability to meet the requirements of the EU’s upcoming DPP legislation. Almost 38% have yet to put any plans into action to meet the new requirements, and almost 37% don’t expect that they will meet the compliance deadline.  

At NRF, the Impinj team will show how RAIN empowers consumers to make informed purchase decisions by surfacing product quality, manufacturing, material, and recycling information. We’ll share how and why retailers can leverage RAIN to differentiate from their competition by helping consumers choose products with sustainability in mind. 

Explore top-performing RAIN products from Impinj partners 

Impinj partner products are the foundation of RAIN retail solutions, and show-goers will have an opportunity to explore a wide selection at our booth. We're showcasing an array of fixed and handheld readers, modules, and printers from Impinj top-tier partners, all designed to help retailers tackle the industry’s most challenging use cases. 

Learn more about RAIN RFID solutions 

NRF is a busy event. If you miss us, take some time to explore the Impinj website to learn more about RAIN RFID, the Impinj platform, Impinj partners, and how RAIN RFID and Impinj can help retailers stay competitive.  


Article tagged as:

Blog Brand Protection Customer Experience Inventory Management Inventory Replenishment Looking Forward Omnichannel Fulfillment Retail Loss Prevention Shipment Verification



Friday, December 20, 2024

ABOUT THE AUTHOR

photo-of-gaylene-meyer

Gaylene Meyer

Impinj Vice President of Global Marketing and Demand

Gaylene Meyer leads a team focused on delivering world-class marketing and communications that engage partners and customers worldwide.