Synergy to Distribute Impinj RFID Reader Products in Brazil
Agreement expands key market access to best-of-breed RFID technology
October 27, 2011 - Seattle, WA
Impinj, Inc., the leading provider of UHF RFID solutions for identifying, locating and authenticating items, today announced that Brazil’s leading RFID technology provider, Synergy, will distribute the Impinj Speedway® family of RFID reader and antenna products throughout the region. The new relationship ensures that Brazilian RFID solution providers now have easy access to the world's leading UHF Gen 2 technology for a wide variety of applications and markets.
Based in Alphaville, São Paulo, Synergy provides in-country distribution of the latest world class RFID hardware and solutions for UHF and RTLS to its expanding network of hardware resellers and systems integrators.
“We are pleased to distribute Impinj RFID products in Brazil,” said Mauricio Strasburg, President of Synergy. “We believe Impinj’s products combined with our market experience and regional coverage will accelerate the expansion of RFID adoption in Brazil, by servicing the many resellers and systems integrators that are becoming more familiar with the technology and starting to deploy more applications with their customer’s every day.”
Impinj, Inc. (NASDAQ: PI) wirelessly connects billions of everyday items such as apparel, medical supplies, automobile parts, luggage and food to consumer and business applications such as inventory management, patient safety, asset tracking and item authentication. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things.
Senior Director, Marketing Communications