Impinj xArray Featured in Intel Booth at NRF 2014
Game-changing RFID reader system enables wide-area monitoring applications in today’s retail environments
January 9, 2014 - Seattle, WA
Leading UHF Gen2 radio frequency identification (RFID) technology provider Impinj, Inc. will showcase its xArray RFID wide-area monitoring solution in the Intel booth (#2738) during the National Retail Federation (NRF) show in New York City on January 13-14, 2014. As part of a large, interactive display that highlights real-time inventory management, customer engagement and personalized marketing, the demonstration employs Impinj xArray and Monza®RFID tags to capture real-time heat maps, tracking the movement of people and items within the booth.
Building on the global adoption of item-level RFID already underway, Impinj’s xArray self-contained RFID reader system delivers full-time, wide-area visibility, allowing retailers to ensure their staff and products are in the right place at the right time, while providing data for continuous improvement and enhanced shopping experiences. Easily mounted overhead in most ceiling designs, xArray blends into any décor and can illuminate up to 1,500 square feet of floor space, ensuring complete coverage in most retail environments. For more information about the Impinj xArray and RFID in retail, visit www.impinj.com/NRF2014
“The Internet of Things movement is about inferring business meaning from physical events,” said Larry Arnstein, Vice President of Marketing and Business Development for Impinj, Inc. “Seeing xArray in the NRF demonstration underscores the central role that RFID will play in emerging retail IoT gateway solutions.”
Impinj, Inc. (NASDAQ: PI) wirelessly connects billions of everyday items such as apparel, medical supplies, automobile parts, luggage and food to consumer and business applications such as inventory management, patient safety, asset tracking and item authentication. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things.
Senior Director, Marketing Communications