Impinj Opens State-of-the Art Innovation Center for Retail Applications
Retail Experience Center (REC) showcases Item Intelligence solutions and explores item connectivity applications in a real-world retail environment
December 3, 2014 - Seattle, WA
Item Intelligence platform provider Impinj, Inc. is pleased to announce the opening of the Retail Experience Center (REC), a Seattle-based innovation center created to test and showcase item connectivity applications in real-world retail shopping scenarios. With over 10,000 square feet of former retail space, the REC provides a venue for retail executives, media, and others to learn about and engage in a wide range of demonstrations and interactions, all designed to highlight the value of RFID-based Item Intelligence data in making powerful business decisions and improving shopper experiences.
Visitors to the Impinj REC can see how Item Intelligence enables omnichannel fulfillment, digitally enhanced shopping experiences, loss identification and behind the scenes data analytics about shopper activity. In addition, the REC showcases hands-on demonstrations featuring a wide range of retail items, showing always-on inventory monitoring, real-time location of items, and engaging customer experiences through interactive product displays and fitting rooms.
“The REC is different than other RFID demo centers. It’s more conceptual and less literal about store operations, which really activates the imaginations of visitors,” said Larry Arnstein, Vice President of Business Development at Impinj. “By leaning forward on digitally enhanced shopping experiences and data analytics, the REC engages executives who are planning how Item Intelligence fits into their long-term plans.”
In an effort to support the long-term vision of the REC as well as represent a cross-section of the Impinj Item Intelligence ecosystem, select sponsors including CreativeSystems, Data2, InMotion, Intel, Mervin Manufacturing, and SMARTRAC are providing key technology and merchandise. The Impinj REC is stocked with Mervin’s 2014-15 line of Lib Tech snowboards, apparel and accessories, all tagged and ready to support compelling Item Intelligence applications. Hangtags and adhesive labels from SMARTRAC provide unique identifiers for each Lib Tech item. The REC is equipped with Impinj xArray® gateways, which provide hands-free, always-on monitoring of tagged items. The information collected by the xArray gateways delivers real-time visibility into product identity, availability and location within the store, creating numerous opportunities to deliver better service to customers. An interactive snowboard display from InMotion engages visitors with product information as items are placed on a special rack. Smart fitting rooms provide visitors with additional information about related products as they bring items in to try. Jewelry RFID-enabled tag solutions are provided by Data2 and workflow applications from CreativeSystems showcase item intelligence applications on consumer grade mobile devices. Intel provided tablet computers used within the REC.
Retail organizations and others interested in learning more about Item Intelligence are invited to visit the REC. Select interactive experiences will be showcased in Booth #1570 at the National Retail Federation (NRF) Annual Convention & EXPO in New York City from January 11-13, 2015.
Impinj, Inc. (NASDAQ: PI) wirelessly connects billions of everyday items such as apparel, medical supplies, automobile parts, luggage and food to consumer and business applications such as inventory management, patient safety, asset tracking and item authentication. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things.
Senior Director, Marketing Communications