Impinj Adds Accomplished Technology Executive, Jeff Dossett, to Lead Marketing And Business Development
June 14, 2017 - Seattle, WA
Impinj (PI), a leading provider of RAIN RFID solutions, today announced that accomplished technology executive Jeff Dossett has joined the company as senior vice president of marketing and business development. Dossett brings over 25 years of experience leading high-growth, global companies, including Microsoft, Yahoo!, Demand Media (now Leaf Group), Porch and GOOD Worldwide.
“Impinj’s footprint is quickly growing and, as such, it’s critical that the company has an executive at the helm to navigate through and execute on the latest and most effective marketing strategies, technologies and investments,” said Impinj COO Eric Brodersen. “Jeff's track record in leadership roles across software, professional services, content, revenue, and partnerships in global organizations will add critical horsepower to our marketing and business development teams.”
Dossett will extend his broad expertise across Impinj”s business units to drive new innovations to market and to tell the Impinj story in ways that connect partner and buyer audiences in the many industries that the company serves. Additionally, he will help preserve and expand the company’s reputable brand as it scales globally. Dossett will engage with partners and customers to ensure they remain a central focus for Impinj.
“Marketing has changed dramatically over the last decade. Marketing innovations have enabled new opportunities to effectively reach and engage customers in physical and digital experiences,” said Senior Vice President Marketing and Business Development Jeff Dossett. “What excites me most is that Impinj connects everyday items to the Internet, enabling the intersection of our physical and digital lives.”
Dossett has spent the last several years as an investor, strategic advisor, and board director at emerging- growth companies including GOOD Worldwide, POSaBIT, and PlaceFull. Previously, he spent 18 years in a variety of executive leadership roles with Microsoft before becoming chief revenue officer for Leaf Group, and later head of partnerships and interim CFO for Porch. In addition to his numerous board and advisor roles, he recently joined the North America Advisory Board of the CMO Council, and the Board of Trustees of Seattle Girls' School. He is a committed volunteer and passionate advocate who encourages and fosters women in leadership and provides mentorship to students through the Buerk Center of Entrepreneurship in University of Washington’s Foster School of Business. Dossett began mountain climbing at age 40 and has since summited the tallest peak on every continent, including summiting Mt. Everest twice. He leveraged his climbs to raise awareness and funds for the fight against HIV / AIDS. When not working or adventuring, Dossett enjoys time with his wife and six kids.
Impinj, Inc. (NASDAQ: PI) wirelessly connects billions of everyday items such as apparel, medical supplies, automobile parts, luggage and food to consumer and business applications such as inventory management, patient safety, asset tracking and item authentication. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things.
Senior Director, Marketing Communications