G-STAR RAW franchisee Denimwall sets course for future with real-time data analytics enabled by technology and services from Detego, Impinj and RIoT Insight
First fully integrated in-store merchandise visibility solution with fixed reader infrastructure in fashion retail.
January 8, 2016 - Graz, Austria
Detego, the leader in business intelligence for fashion retailers and its partner RIoT Insight, an independent solution provider of innovative, practical, complete and integrated best of class RFID and IoT solutions announced today that they have realized the first fully integrated end-to-end solution with fixed RFID reader infrastructure in fashion retail at a New York City G-STAR RAW store owned by Denimwall Inc.
Impinj’s hands-free ceiling reader system combined with Detego’s software products for real-time analytics and item level visibility and RIoT’s BYOD mobile apps are seamlessly integrated with Denimwall’s existing retail system to deliver Denimwall complete transparency of their in-store business in real-time enabling exceptional customer experience by product availability.
G-Star RAW is a designer clothing company with 400 stores globally. North American G-Star franchisee Denimwall Inc., owner of the Union Square store and six other locations, was looking for a true hassle-free end-to-end solution for article visibility to establish a high level of stock accuracy in the store in order to offer best in class product availability and the best possible shopping experience for their customers and to prepare for omni-channel retail.
The integrated RAIN RFID solution uses the Impinj platform including ItemSense software and xArray gateways for “hands-free” infrastructure, and delivers item-level visibility and in-store analytics with Detego InStore and RIoT mobile apps. It allows Denimwall Inc. to automatically collect data about their merchandise, providing accurate inventory information and real-time transparency – all hands-free, without human intervention. Based on perpetual inventory feeds, out-of-stock situations are automatically detected and mitigated by means of an optimized replenishment process leading to a consistently high on-floor availability. The real-time, item-level transparency also enables Denimwall Inc. to better fulfill orders for click & collect. Manual administrative processes are reduced to a minimum, giving the sales personnel the time to engage with the customer in order to provide an improved customer experience.
Based on RIoTs deep fashion retail and retail systems experience coupled with Detego´s proven software suite for business intelligence which is on the edge of technological advances also in terms of hands-free infrastructure, the solution was deployed in a very short time frame. The fast implementation and deployment was underpinned by a lean and agile approach to immediately realize the aimed business benefits for Denimwall Inc.
“Our primary objective was to significantly increase inventory accuracy to enable an exceptional in-store omni-channel customer experience”, stated Craig Leonard, Denimwall CEO. “Our goal was to automatically achieve 98%+ item level accuracy and we are achieving that and more. The increased accuracy has also other major benefits including significantly improving our on-shelf product availability by empowering our brand ambassadors with a BYOD smartphone app advising them in real-time of items needing replenishment; alerting them to potential theft, enabling them to scan an item and pull up live in-store availability and more. Another impressive benefit has been significantly faster POS checkout”, said Leonard.
Shayni Rae, Denimwall, Director Store Operations added, “With the Detego, Impinj, RIoT system, we have the ability to remotely monitor sales floor replenishment time and loss prevention performance across our network of stores.”
“The benefits of the store pilot have exceeded our expectations and we are now looking to expand it to our other locations”, concluded Craig Leonard.
RIoT, Detego and Impinj will be hosting store tours of the live system for interested retailers during this year’s NRF Big Show Jan 17-19 in NYC, NY. If you would like to join the G-Star store tour please contact Detego: [email protected]
Impinj, Inc. (NASDAQ: PI) wirelessly connects billions of everyday items such as apparel, medical supplies, automobile parts, luggage and food to consumer and business applications such as inventory management, patient safety, asset tracking and item authentication. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things.
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