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Impinj Acquires Intel’s UHF RFID Reader Chip Operation

Acquisition Expands Impinj Product Portfolio and Increases Customer Base.

Seattle, WA July 10, 2008 - Leading UHF Gen 2 radio frequency identification (RFID) solutions provider Impinj, Inc. today announced the acquisition of Intel Corporation’s RFID operation, a business created by Intel’s New Business Initiatives (NBI) incubator and which developed the award-winning R1000 UHF RFID reader chip. Financial terms of the acquisition are not being disclosed.

The acquisition of Intel assets further enhances Impinj’s position in the RFID market by adding a proven, high-performance, highly integrated reader radio chip to the Impinj family of UHF Gen 2 RFID products. For developers of UHF RFID readers and reader-modules, the R1000 chip provides superior levels of design flexibility, integrating onto a single chip 90 percent of the components required for a reader radio. By delivering unprecedented performance, integration and cost effectiveness to a worldwide customer base, the R1000 chip enables all reader form factors - fixed, mobile, embedded and others - in applications across numerous vertical markets, including supply chain management, asset tracking, authentication and access control.

“This acquisition is a huge step for Impinj, accelerating our drive to deliver the highest performance, most cost effective RFID products available from any vendor anywhere,” said William T. Colleran, Ph.D., president and CEO of Impinj. “Adding the R1000 reader chip to Impinj’s market-leading portfolio of tag chips and fixed-reader products allows us to deliver exceptional price-performance and enable a new category of customers who are developing their own game-changing products based upon Impinj technology.”

"The UHF RFID market is a strong opportunity, and we believe this business and its assets are an optimal fit for Impinj,” said Rich Wykoff, general manager of Intel’s NBI incubator. "Intel’s NBI incubator program is practiced at establishing new businesses in emerging markets, and Impinj’s acquisition of the RFID Operation demonstrates the incubator’s ability to create valued businesses in new technology areas."

“The demand for a highly integrated technology like the R1000 reader chip is growing everyday,” said Mike Liard at ABI Research. “The choice for Intel – the world’s largest and most recognized chip maker – to work with Impinj is a clear indication of Impinj’s role as a frontrunner in the RFID industry.”

About Intel

Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com. Intel is a trademark of Intel Corporation in the United States and other countries.

*Other names and brands may be claimed as the property of others.

About Impinj

Impinj (NASDAQ: PI) helps businesses and people analyze, optimize, and innovate by wirelessly connecting billions of everyday things—such as apparel, automobile parts, luggage, and shipments—to the Internet. The Impinj platform uses RAIN RFID to deliver timely data about these everyday things to business and consumer applications, enabling a boundless Internet of Things. www.impinj.com

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Jill West
Sr. Director Global Marketing & Communications
Phone: +1 206-834-1110
[email protected]

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