Impinj’s CEO/President William Colleran, Ph.D., recently spoke with SCAN, the Data Capture Report, about the growing RFID industry, Impinj’s xArray™ reader system, and the benefits RFID offers to retailers.
The RFID industry is growing at a healthy rate of 35% year over year, with no signs of slowing. Recent efforts to remove challenges associated with adopting RFID, as well as a renewed focus on R&D, has fueled development of hardware and software that enables users to achieve the full benefits allowed by RFID. The retail industry is well positioned to benefit from this RFID industry growth. Impinj’s new xArray™ reader system, set to ship later this year, is an all-in-one device that will allow retailers to manage their inventory levels, reduce retail shrinkage, and create an omni-channel experience that brings online conveniences to retail locations. With a 40 foot diameter monitoring area and the ability to read thousands of tags very quickly at any orientation, the xArray™ reader system is ideal for retail spaces.
Dr. Colleran outlined the various stages retail RFID adoption will likely occur. First, retailers will use RFID at the item level to monitor inventory and increase sales. This is already happening in some retailers, like American Apparel. Second, RFID will tie brick & mortar sales to online offerings, making retailers with physical locations more competitive with online only retailers like Amazon. The last step in adoption will be showing what items are available in nearby stores at any given time. A customer may shop online to gather product information, but the store’s ability to guarantee an item is in stock nearby will encourage customers to make in-store purchases rather than waiting for items to ship from retailer distribution centers. A study conducted by the global management consulting firm A.T. Kearney found that 40 percent of consumers spend more money than they had planned in stores, while only 25 percent reported online impulse shopping. Thus, driving customers into retail locations plays an important part in increasing sales.
Read SCAN The Data Capture Report’s article Impinj Adds New Piece Of The RFID Puzzle
Impinj would like to congratulate all the finalists selected for the RFID Journal Awards. Awards will be presented at RFID Journal LIVE! 2014, being held in Orlando, Florida on April 8-10.
Award Categories and Finalists
Best RFID Implementation
- Marks & Spencer
Best Use of RFID to Enhance a Product or Service
- Bombardier Transportation
- The City of Dayton, Ohio
- Hy-Vee Supermarkets
Most innovative use of RFID
- Fukui Shell Nucleus Factory
- Skyview High School
RFID Green Award
- Kentfa Advanced Technology
- Lassila & Tikanoja
- Taiwan Fiscal Information Agency
If you’re attending RFID Journal LIVE! 2014 and would like to meet with an Impinj RFID expert to discuss your RFID needs, please click the button below. We look forward to seeing you soon!
RFID Journal LIVE! 2014 is April 8 – 10 in Orlando, Florida. We will be hosting an Indy Reader Chip training session on April 8 where you can get hands-on, in depth training. Our training will provide an overview of all Indy reader chip products but will focus on the Indy RS500 SiP and the new Impinj Radio Interface (IRI). The IRI Tool Kit makes system integration simple which saves valuable development time. IRI is currently only supported by the Indy RS500; however, the Indy R2000 and R500 will be enabled with IRI by June 2014. Our training will also cover:
- Indy system architecture
- Embedded application usage
- IRI Took Kit Overview
- Development kit overview, setup and GUI
- And more!
This training is a great opportunity to learn how to develop with IRI for all of your current and future reader developments with Indy reader chips, as well as meet some of Impinj’s RFID experts. Cost of registration is $50. Learn more and register for this event.
Embedded UHF RFID is the perfect solution for gaming applications. With a low implementation cost and a fast read speed that doesn’t require the RFID tagged item to be in line of sight, UHF RFID has the capability to greatly enhance how we interact with our favorite board games, video games, and even television game shows.
Hasbro, the makers of SCRABBLE, has announced this year’s final round of the National School SCRABBLE TOURNAMENT will be broadcast live online using an RFID Scrabble board from Mind Sports (International). Each square on the board features an RFID antenna (225 in total) and each tile contains a unique RFID tag. The antennas, which are connected to nine circuit boards, scan the board in 974 milliseconds, analyzing each tile’s placement and allowing viewers online to monitor each team’s tile rack, team score, as well as the ‘Best Word’ each team can play, all in real time. This isn’t the first time RFID has been used in a gaming application.
The Million Pound Drop, a live television game show filmed in the United Kingdom, uses RFID tags to track bundles of money during the live TV event. Contestants are given a million pounds cash in 40 bundles of £25,000 and have to correctly answer eight multiple choice questions to keep the money. The game set consists of four trap doors, each corresponding to one of the possible answers. Contestants have one minute to place all the bundles of money on one or more of the trap doors corresponding to the answer(s) they believe to be correct. When time runs out, the trap doors of the incorrect answers open and any money placed on them tumbles away. Million Pound Drop tags each bundle of money with an RFID tag containing an Impinj Monza 4 chip and each trap door with a Speedway Revolution reader connected to four antennas. When contestants placed money bundles on the trap doors, the reader and antennas below register how many tags were on each trap door. Software then uses this information to calculate the dollar value and feed the data back to the displays, communicating to the contestants and viewers at home how much money was saved or lost. Learn more about how The Million Pound Drop uses RFID.
GeekWire’s John Cook recently stopped by the new Impinj Design Labs in Seattle’s Fremont neighborhood to check out the lab and learn more about the Speedway xArray Reader System. Located in a building formerly occupied by a grocery retailer, Impinj’s Design Labs is an ideal space for testing products, especially those built for use in retail applications.
Read GeekWire’s Article Impinj bounces back as RFID heats up, expands in old Seattle grocery store.
Manufacturers began building soda fountains in 1832, and while small technological advances have been added to the original design with time, the overall concept has largely remained the same. In 2005, Coca-Cola set out to revolutionize how soda is dispensed. The Coke Freestyle machine was developed over the next four years and was first featured in fast food restaurants for beta testing in 2009, offering more than 100 drink options to restaurant patrons. The Coke Freestyle features a touchscreen display that allows consumers to quickly customize the drink of their choice, whether opting for a traditional Sprite or a customized Seagram’s Diet Ginger Ale Raspberry.
While the touchscreen display is an exciting addition to soda dispensers, the real innovation can be found inside the machine. Coca-Cola partnered with Impinj to implement RFID technology within the machine.
Awareness and usage of the Coke Freestyle machine has substantially increased since 2009, with over 3,000 machines located in outlets across the country. Recently, Coke released an app for both iPhone and Android that allows customers to explore drink combinations available on the Freestyle machine and share them on Facebook. Customers can also use the app to locate nearby Freestyle machines, check-in to earn badges and prizes, or request a Freestyle machine be installed near them.
Are you interested in getting started on your RFID project? Download our guide on How to Choose an RFID Solution Provider or contact Impinj to speak to an expert about your application.
Puget Sound Business Journal has named Evan Fein 2014 CFO of the Year in the small, private company category. This honor is given to financial professions that show exemplary performance as corporate financial stewards in their organization.
Mr. Fein became Impinj’s eleventh employee in October 2000, and as CFO he drives the company’s financial, administrative and corporate development activities. He is president-elect for the King County Sexual Assault Resource Center (KCSARC) where he has served as a board member for the past four years. Prior to Impinj, Mr. Fein worked at T-Mobile (formerly VoiceStream Wireless), leading the company’s financial planning and corporate development activities. He holds a B.S. in Mathematics and an M.B.A., both from the University of Washington. In 2011, the Puget Sound Business Journal selected Mr. Fein as one of the publication’s “40 Under 40,” an honor that spotlights top business leaders under the age of 40 who excel in their industry and show dynamic leadership.
“Evan has contributed mightily to Impinj’s success,” said William T. Colleran, Ph.D., president and CEO of Impinj. “As one of Impinj’s first employees and a senior member of our management team, we’ve benefited tremendously from Evan’s expertise, vision and passion. We wouldn’t be where we are today without him.”
This post is part of our series, Day in the Life, in which a different employee gives a taste of what it’s like working at Impinj. RJ Ascani shares what life is like as an Impinj Software Engineer.
Describe a typical day in the life of an Impinj Software Engineer.
After commuting to the Center of the Universe (the Fremont neighborhood of Seattle) using my company-provided Orca bus card, I usually stop at one of the great local coffee shops to get my day started right. Once I’m well caffeinated, I’ll get to work developing embedded software applications that run on our family of Speedway RFID readers. One of the really cool things about being a software engineer at Impinj is that we have a wide variety of software work to be done. While I focus on applications for Speedway products, others are working on developing firmware for our Indy reader chips or software for our Monza tag production process. Teams are generally small and focused, with low meeting overhead, allowing software engineers to spend most of their time producing.
Many companies are benefiting from implementing RFID solutions to streamline inventory processes, track high value company assets and improve the customer experience. Before you begin your RFID deployment, check out our tips for deploying your solution.
Watch this webinar to:
- Find concrete ways to get your project’s ROI
- Gain insight on each step of the deployment process from research to analysis
- Understand and develop expectations for an RFID system in your organization
Andrew Gassiot, Sr. Sales Director – Impinj
RFID and RTLS can automate the tracking of capital equipment used across facilities and remote worksites, allowing businesses to realize numerous benefits including increased efficiency, improved labor and asset utilization, and reduction in excess inventory.
This complimentary deployment guide by OAT Systems and Impinj can help you determine where RFID and RTLS Equipment Tracking can have the most impact on process improvement within your business.
This 7-page e-book covers:
- Who’s using RFID & RTLS equipment tracking
- What’s driving adoption
- How RFID & RTLS automate equipment tracking
- ROI metrics