Impinj Founding Member of RAIN RFID Alliance

The RAIN RFID Alliance was announced today at RFID Journal Live, and Impinj is proud to be a founding member. RAIN, derived from RAdio IdentificatioN, will promote awareness, education, and initiatives to accelerate UHF RFID growth and adoption in business and consumer applications worldwide. RAIN will deliver consistent, focused messaging about the benefits of UHF RFID to end users and consumers alike.

Any company or industry association who is a user, manufacturer, industry analyst, or is otherwise invested in the future of UHF RFID products that conform to ISO 18000-63 / EPC UHF Gen2 V2 standards is welcome to join RAIN.

Learn more about the RAIN RFID Alliance

Impinj Highlights Item Intelligence via RFID-Enabled Traffic Flow Heat Maps

Impinj’s booth at RFID Journal LIVE! 2014 will be outfitted with multiple xArray™ reader systems aggregated to generate one large 1,500 square foot read zone. The xArray reader systems report the location of each RFID Journal Live attendee’s UHF badge (a Zebra UHF card with a Monza 4QT tag chip) visiting the booth, and compiles the data into an activity/location heat map that builds over time. Heat maps are a visual representation of movement through a predetermined space. Areas of high traffic and interaction within a certain area are represented by reds and yellows on the heat map, while areas with less traffic are represented by blues and purples.

The unique xArray function of passive tag location and wide area reads provides many new opportunities for operational efficiency and business intelligence.  Businesses can use this information to understand the aggregated movement of items or people through a store or facility. One of the most innovative ways to visualize how customers and products flow through a space is by creating a heat map. This technology is particularly exciting in a retail setting.  Understanding how customers shop—specifically how they move through a retail space and interact with products—and designing the store layout based on this data can have a significant impact on in-store conversion rates. Some retailers use video footage to create heat maps of customer movements through the store, but this method doesn’t always show how customers are engaging with specific products.  Tagging products with UHF RFID embedded tags not only gives retailers inventory monitoring capabilities, but also enables better insight into how products are being interacted with. Some insights may include:

  • If a fixture or display is getting enough customer interactions
  • If a product with high interactions isn’t converting (suggesting the merchandise may be priced too high)
  • If products in a specific area of the store aren’t getting enough traffic and engagement
  • If certain products are being left in a fitting room more often than others (suggesting a fit issue)
  • What items are commonly tried on or purchased together
  • If rearranging product locations (placing popular items near less popular items for instance) helps drive conversion of either product

The Impinj xArray reader system will help businesses leapfrog to the next level of customer/client experiences; and the Impinj demos show some of the ways that retail, healthcare and entertainment venues will be enhanced in the future.

Impinj Showcases Item Intelligence at RFID Journal Live 2014


RFID Journal Live is this week! Visit Impinj in booth #204 on April 8-10 in Orlando, Florida. Impinj will be showcasing the GrandPrix™ platform and interactive experiences that highlight how RFID is delivering item intelligence. Focusing on key market growth areas, Impinj will demonstrate how RFID is driving sales in retail, improving operational efficiencies in healthcare, creating business opportunities in electronics, and enabling the Internet of Things.

Follow us on Facebook, Twitter, and LinkedIn for pictures and updates from RFID Journal Live all this week, and read our newsletter, RFID InsideTrack, to learn more about our in-booth product demos and our scan-to-win contest.


Impinj Introduces Monza® R6 Tag Chip to Drive Retail Applications

Today Impinj announced the all-new Monza R6 tag chip, designed to drive high-volume applications in retail stores and supply chains. Combining breakthrough features with unprecedented read range and write speed, Monza R6 enables retailers and brand owners to achieve significant performance improvements, unmatched data integrity and the lowest applied tag cost in their RFID operations while using smaller and more versatile tags that extend the benefits of RFID to new product categories.

Unprecedented Performance
Monza R6 boasts the industry’s best read sensitivity, measured at –22.1 dBm, and delivers 25% longer read range than existing RFID tags, resulting in faster and more accurate inventory-taking. This game-changing performance enables retailers to reliably deploy small tags, such as required on jewelry and cosmetics, and supports advanced usage models including full-time, hands-free data capture. Monza R6 is also the world’s fastest tag chip, requiring only 1.6 milliseconds to encode 32 bits of memory. Impinj’s STP® source tagging platform can encode Monza R6 at a blistering 9,500 tags per minute, allowing service bureaus to easily scale to the volume, cost and order turn-around times typically required by retail brand owners.

“In addition to its superior performance, Monza R6 is packed with revolutionary new features such as our AutoTune, Integra and Enduro technologies, all designed to enable RFID applications to scale to the next era of tens of billions of tags per year”, said Nikhil Deulkar, Monza Product Marketing Director at Impinj.

Continue reading

Impinj RFID Powers Pennzoil and Nintendo’s SXSW Mario Kart Racing Experience

This year’s South by Southwest (SXSW) Interactive Festival featured a racing experience inspired by the popular Nintendo franchise Mario Kart Racing. Pennzoil, a SXSW sponsor, teamed up with Nintendo to create Mario Karting Reimagined: A real-life go-kart race powered by RFID.

To start, racers picked which character they wanted to race as (Mario, Luigi, Princess Peach or Bowser) and were assigned to a go-kart. The race attendant then linked the go-cart to the racer by scanning the racer’s RFID-enabled bracelet and the go-kart’s RFID tag. Each go-kart, outfitted with a video camera, wireless router, and a UHF RFID tag, streamed racing footage to the command center where Mario Kart animations were added to the video and then broadcasted on large screens around the track.

Continue reading

Learn How to RFID-Enable Smartphones, Tablets, and Other Handheld Mobile Devices [New Webinar]

Join Impinj and TSL for a free webinar: BYOD (Bring Your Own Device) Bluetooth RFID Reader for iOS, Android, and Windows. In this webinar, you’ll learn how to add RFID capability to a number of popular mobile devices using Bluetooth connectivity. TSL’s Bluetooth UHF RFID Readers, powered by the Impinj Indy® R2000 chip, bring UHF RFID scanning to smart phones, tablets, and a host of handheld devices running Android, iOS, and Windows operating systems—without requiring a customized driver. Ideal for BYOD (Bring Your Own Device) RFID scanning in retail, logistics, and hospitality environments, the Bluetooth UHF RFID Readers give users the highest levels of flexibility available.

Join this webinar to learn:

  • How to quickly and easily RFID enable your choice of host device – phone, tablet, PC
  • Benefits of using an Indy-powered handheld with Impinj’s Speedway® fixed readers and Monza® tag chips
  • Why Bluetooth UHF RFID Readers are ideal for retail, logistics, and hospitality environments


A Data-Driven Approach to Improving Retail Store Operations










The Impinj Store Performance Simulator (SPS) is a retail store simulator that uses a method known as Discrete Event Simulation to play out shopping and store operations activities while keeping track of the cumulative results. Developed to bring low-risk, low-cost experimentation to retail operations, SPS scenarios consist of over 25 inputs that describe how a specific store, or a product category within a store, operates. Inputs that describe SPS scenarios are organized into:

  • Operational parameters such as opening hours, supply chain responsiveness, and customer service availability
  • Inventory management variables like cycle counting activity, replenishment frequency and performance, and shrink rates
  • Merchandising data including numbers of SKUs, target inventory levels, shopper traffic, and seasonality
  • Financial information about selling prices, variable and fixed costs, and wages

Users can plug real data into SPS to determine the benefits RFID will bring to their business. Continue reading

Retailers set to Benefit from RFID Industry Growth

Impinj’s CEO/President William Colleran, Ph.D., recently spoke with SCAN, the Data Capture Report, about the growing RFID industry, Impinj’s xArray™ reader system, and the benefits RFID offers to retailers.

The RFID industry is growing at a healthy rate of 35% year over year, with no signs of slowing. Recent efforts to remove challenges associated with adopting RFID, as well as a renewed focus on R&D, has fueled development of hardware and software that enables users to achieve the full benefits allowed by RFID. The retail industry is well positioned to benefit from this RFID industry growth. Impinj’s new xArray™ reader system, set to ship later this year, is an all-in-one device that will allow retailers to manage their inventory levels, reduce retail shrinkage, and create an omni-channel experience that brings online conveniences to retail locations. With a 40 foot diameter monitoring area and the ability to read thousands of tags very quickly at any orientation, the xArray™ reader system is ideal for retail spaces.

Dr. Colleran outlined the various stages retail RFID adoption will likely occur. First, retailers will use RFID at the item level to monitor inventory and increase sales. This is already happening in some retailers, like American Apparel. Second, RFID will tie brick & mortar sales to online offerings, making retailers with physical locations more competitive with online only retailers like Amazon. The last step in adoption will be showing what items are available in nearby stores at any given time. A customer may shop online to gather product information, but the store’s ability to guarantee an item is in stock nearby will encourage customers to make in-store purchases rather than waiting for items to ship from retailer distribution centers. A study conducted by the global management consulting firm A.T. Kearney found that 40 percent of consumers spend more money than they had planned in stores, while only 25 percent reported online impulse shopping. Thus, driving customers into retail locations plays an important part in increasing sales.

Read SCAN The Data Capture Report’s article Impinj Adds New Piece Of The RFID Puzzle



Finalists Unveiled for Eighth Annual RFID Journal Awards













Impinj would like to congratulate all the finalists selected for the RFID Journal Awards. Awards will be presented at RFID Journal LIVE! 2014, being held in Orlando, Florida on April 8-10.

Award Categories and Finalists

Best RFID Implementation
  • Marks & Spencer
  • Bechtel
  • BP
  • Colcafé
Best Use of RFID to Enhance a Product or Service
  • Bombardier Transportation
  • The City of Dayton, Ohio
  • Hy-Vee Supermarkets
Most innovative use of RFID
  • Fukui Shell Nucleus Factory
  • Skyview High School
  • Snapsportz
RFID Green Award
  • Kentfa Advanced Technology
  • Lassila & Tikanoja
  • Taiwan Fiscal Information Agency

If you’re attending RFID Journal LIVE! 2014 and would like to meet with an Impinj RFID expert to discuss your RFID needs, please click the button below. We look forward to seeing you soon!

Attend our Indy Reader Training at RFID Journal LIVE! 2014

Impinj Indy RFID Reader Chip RS500RFID Journal LIVE! 2014 is April 8 – 10 in Orlando, Florida. We will be hosting an Indy Reader Chip training session on April 8 where you can get hands-on, in depth training. Our training will provide an overview of all Indy reader chip products but will focus on the Indy RS500 SiP and the new Impinj Radio Interface (IRI). The IRI Tool Kit makes system integration simple which saves valuable development time. IRI is currently only supported by the Indy RS500; however, the Indy R2000 and R500 will be enabled with IRI by June 2014. Our training will also cover:

  • Indy system architecture
  • Embedded application usage
  • IRI Took Kit Overview
  • Development kit overview, setup and GUI
  • And more!

This training is a great opportunity to learn how to develop with IRI for all of your current and future reader developments with Indy reader chips, as well as meet some of Impinj’s RFID experts. Cost of registration is $50. Learn more and register for this event.